The Bundesliga is growing in popularity in the UK, and Harry Kane’s prolific goalscoring record in the league has a lot to do with that. However, the most important thing for promoting the competition has been the greater availability of matches and related content on streaming services.
Amazon has helped in this regard, and its relatively affordable match-by-match fee compared to services like Sky Sports and TNT Sports has encouraged more people to watch the league. On top of that, it also has numerous documentaries about the division. It would be a great idea to capitalise on this with other related offerings to help bring the competition to more fans in the UK.
A More Flexible Way to Watch German Football
Bundesliga matches in the UK are now spread across a range of providers, including Sky Sports and BBC Sport. Amazon Prime Video has access to select Sunday matches, midweek games, and relegation play-offs, meaning that subscribers to the streaming service will see a wide range of games advertised for pay-per-view.
Amazon’s Bundesliga offering may be helping to attract more casual fans to the competition, as a lot of people sign up to the service to watch all the other great content on the platform. These viewers will also see the promotional material for the Bundesliga matches, which often helps make big-name clashes more accessible.
The great thing about this is you don’t need to be an expert in German football to get into it. Because the subscription covers other content, viewers can easily dip in and out of Bundesliga viewing when they feel like it. However, there is a small pay-per-view cost for each match.
On top of the live matches, there are also various documentaries available to help people learn more about the division. These include Bayer Leverkusen – A Dream Comes True, Inside Borussia Dortmund, and FC Bayern – Behind the Legend among various others.
Bundesliga Should Aim for Greater Representation Elsewhere
The fact that Amazon is helping more UK fans get into the Bundesliga shows the power of putting the competition in front of audiences who may not be actively searching for it. Because of this, it would be great for official titles based on the competition to be released on other platforms.
For example, modern bingo sites online are prevalent in the UK, and they already offer various football games such as Big Football Bonus and European Football Roulette. A branded Bundesliga game could fit well among these and help raise awareness of the league among bingo audiences.
Another option to bring more people to the Bundesliga could be for Fantasy Bundesliga to partner with Fantasy Premier League. If they became an integrated app with the same scoring system, it could make it easier for traditional Premier League fans to put together a Bundesliga team and have a greater reason to watch the games.
The Bundesliga is much more accessible in the UK now, and Amazon is helping bring it to a wider fanbase of casual viewers. It could be time to capitalise on this with more related Bundesliga content.
