Anton Stach may be best known for his solid midfield displays and incredible dead-ball deliveries at Leeds United, but there’s another side to the player that sets him apart from many other Premier League footballers.
When he’s not competing in the English top flight or training with the Whites, Stach likes to spend time on his own personal YouTube channel. This is an excellent way for modern players to build a brand, and it could inspire others to go down a similar route to connect with fans and establish a legacy.
What’s Stach’s Channel About?
Throughout history, footballers have mainly been known for their actions on the pitch. Yes, you’d sometimes get an idea of what their personalities are like through post-match interviews and the odd bit of club-produced content, but it’s hard to develop a true sense of what a player is like.
Stach is one of the players changing this paradigm with his YouTube channel, which provides viewers with a behind-the-scenes taste of what life is like for the German footballer. Rather than focusing on football, you get to see what his everyday life is like and how he interacts with the people close to him. His personality shines through, and it’s made more people realise what a likeable guy he is.
In an age when many fans interact with their favourite players and clubs online, it’s a great idea for players to develop a digital identity that separates them from the game. This can help them win over even more fans who could be followers of other clubs.
What Other Ways Can Footballers Boost Their Digital Profiles?
For players to exist beyond the game and ensure that they are remembered for many years, it makes a lot of sense to build a brand that extends way beyond the pitch. Some of the most successful stars of all time have done this, with the likes of David Beckham and Cristiano Ronaldo being standout examples. The brands they have created ensure that they will be known by football fans for many generations to come.
Aside from starting a YouTube channel and other platforms like TikTok and Twitch, there are other ways that today’s players can boost their digital profiles. For example, they could try to sign deals with streaming services like Netflix to make personal documentaries that can be watched many years into the future.
There’s also the iGaming industry, which represents a solid way to boost a brand. There are already online casino games such as Big Football Bonus and European Football Roulette that embrace the sport, so an official title with a player’s face on it wouldn’t look out of place.
Keeping an eye on emerging technology and figuring out how to take advantage of that could be key as well. For example, players could make day-in-the-life videos for virtual reality that allow people to experience what it’s like living as a football star.
Stach is one of many footballers who have turned to social media platforms to boost their online presence, and his content shows that footballers are also everyday people. More footballers are likely to connect with fans in this way in the future.
