Coupang Play acquire rights to broadcast Bundesliga in Korea from 2024

Coupang Play have acquired the rights to Broadcast Bundesliga and Bundesliga 2 in Korea from the start of the 2024/25 season. A press release confirms that Coupang Play, the home of football in Korea, will broadcast all matches, including the German Supercup and Bundesliga relegation play-offs.

Both Coupang Play and Bundesliga International – a full subsidiary of the DFL Deutsche Fußball Liga and responsible for connecting and inspiring football fans around the globe – will further collaborate in several areas including innovation, youth development and joint marketing activities, per the release. The cooperation also includes an invitation for Bundesliga teams to participate in Coupang Play’s annual summer friendlies series.

Bundesliga International Chief Marketing Officer Peer Naubert said: “This strategic partnership goes way beyond the broadcast agreement; this is an opportunity to highlight the best of the Bundesliga with a partner that shares our ambitious and exciting vision.

“Over the last four decades, the Bundesliga has been privileged to have some of the best Korean players, including Bundesliga Legend Cha Bum-Kun, Son Heung-Min, Cha Du-Ri and Koo Ja-Choel. This season, the league boasts the likes of Jeong Woo-Yeong, Kim Min-Jae and Lee Jae-Sung, three important national players making their mark in Germany. It is not just about the past, or even the present: we are excited to support in the identification and development of future generations of Korean stars, and we believe that Coupang Play is the ideal partner to embark on that journey with.”

Stephen Kim, Head of Coupang Play, added: “We are pleased to partner with Bundesliga International to bring world-class football matches to our customers. We are excited to contribute to the advancement of Korean football through this comprehensive partnership, which also encompasses technology and youth talent development.”

GGFN | Daniel Pinder



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