Bundesliga side Bayern Munich today confirm that they will open a third overseas office, their latest being in Bangkok after opening offices in New York (2014) and Shanghai (2017).
“Football is the number one sport in Thailand and the whole of Southeast Asia,” said Bayern CEO Oliver Kahn. “Around a quarter of the entire global population lives in the region, and we would like to inspire these people even more for Bayern.
“Our aim is to achieve a sustainable and lasting interaction with the local fans. We are very much looking forward to many joint projects with the millions of football-loving supporters in the region of Southeast Asia.”
Bayern Munich currently have 39 fan clubs in Southeast Asia.