Anyone who happens to be familiar with Amazon might already be aware of a subsidiary company known as Amazon Web Services (AWS). While this firm specialises in niche products such as cloud computing, database management, and analytics, it has also begun to branch out into the amazing world of artificial intelligence
One of its most recent advancements can be seen in a burgeoning partnership between AWS and Bundesliga. How might professional football benefit from such a synergy? Are there any real-time advantages that may soon emerge? It pays to take a closer look.
The Relationship Between AI and Data Collection
Most readers are at least somewhat familiar with publicly available artificial intelligence applications such as ChatGPT. One of the main purposes of these bundles is to collect, interpret, and summarise massive amounts of information within a fraction of the time that a human would require. This is the very same reason why chatbots are now capable of providing extremely accurate responses.
This principle likewise applies to one facet of AWS. Amazon Web services has been developing proprietary techniques specifically designed for the DSL (Deutsche Futball Liga). AWS enterprise strategist Hendrik Weber describes a concept known as “sports-technology innovation”.
This is essentially the means by which AWS collects data associated with specific Bundesliga teams. This information can then be distributed to the media, the clubs, or both. Considering the fact that there are no fewer than 617 Bundesliga matches each year, implementing a larger organisation to tackle big data needs makes perfect sense.
What About Real-World Applications?
To appreciate how innovative this approach is, we should first examine the role of big data in another context. We will use the iGaming sector as an example. Imagine that you are keen to try your luck online by playing a handful of the latest casino games. How can you make an informed decision? Some of the metrics that will be taken into account include:
- The reputation of the casino
- Licencing and jurisdictional concerns
- The return-to-player percentages attributed to specific games
- If a VPN will be required
- Player feedback
- The history of the software developer
Modern AI can collect these data points within a matter of seconds, and while the information will be different, this approach is just as valid when discussing football-related concerns.
The main goals are to provide a streamlined means to better appreciate the latest Bundesliga trends, to analyse individual team performances, to implement advanced on-site hardware systems, and to simplify the process of data distribution.
While some of these concepts may sound rather nebulous, the benefits are very real. Teams can create more effective strategies, fans will be able to access in-depth strategic analyses, and the Bundesliga itself may further streamline its everyday operations.
This is only one example of how cutting-edge firms such as AWS are leveraging the latest AI solutions. Football is only one of the countless industries set to reap the long-term rewards.
